From The Brand Up is a 6-week group program for building the words, stories, and voice that attract the clients you actually want.

Join the Waitlist Here!

Fall 2026 group program

Fall 2026 · Six weeks · Live with me on Wednesdays · Ten seats · Waitlisters get the apply link Sept 7, 48 hours before it opens to everyone else.

Beta is capped at 10 spots.
48-hour head start. Apply link Sept 7, everyone else Sept 9.
Beta pricing locked in at $697. Even if the room fills before cart close.

Once you sign up

Today: Waitlist welcome email so you know I saw you.
Sept 7: Your private apply link, 48 hours before it opens to anyone else.
Beta price locked at $697, even if the group fills before cart closes Sept 18.
Program runs Wednesdays, Sept 23 → Oct 28, 10am PST, 90 minutes live.

A small group for coaches ready to be findable in their own marketing.

This isn't a talk-to-camera program.

Your stories and messaging aren't for one place. They run everything.

Your homepage. Your welcome email. Your sales page. The 90 seconds of your discovery call before someone decides to hire you. Your podcast pitches — the ones getting ignored right now. Your LinkedIn headline. Your about section. The single line in your bio. Your DMs, cold and warm. Your proposals. Your speaker bio. The elevator answer at a dinner party when someone asks what you do.

All of it runs on the same foundation.

And yeah — yapping on Instagram. You're going to have a lot more to say now.

Is this the right room for you?

You've been growing on referrals for a couple of years now, and you can feel the ceiling.

Your work is genuinely good. Anyone who lands on a call with you hires you — the problem is getting them onto the call.

Your marketing sounds like a version of you, but not the actual you. You can feel it and you can't fix it.

You've tried the tactics. Different content, different platform, maybe a rebrand. Something is still not landing.

You'd rather have the option and pass than miss the window and wish you'd raised your hand.

Hi, I'm Becca.

I'm a messaging strategist for coaches and consultants who are good at what they do — but missing from their own marketing. Twenty years helping people feel seen, understood, and chosen, first behind a camera and now through their words.

I built From the Brand Up because almost every client I work with arrives convinced they have a messaging problem. They almost never do. They have a clarity problem — and the messaging falls into place the second we find the truth underneath it.

"She somehow sees you better than you see yourself."

— Krystal, 1:1 client

Most coaches are not taught messaging, how to use your stories, or how to build trust online with folks you've never met in person. Let's change that.

Most Coaches Are Not Taught Messaging, Stories or How to Show Up With Personality Online Let's Change That

A small group for coaches ready to be findable in their own marketing.

It's time to put you into your marketing with confidence.

This isn't a talk-to-camera program.

Is this the right room for you?

Hi, I'm Becca.